Dear Customers and Friends:
I’m sure you recognize this melody: “What the World Needs Now is Love.”

It’s also likely you know some of the words, but did you know the lyrics were written as a letter to God? If you didn’t, listen a little closer next time because the Lord is mentioned a couple of times.

The music was written and composed by Hal David and Burt Bacharach, a popular songwriting duo in the 1960s. They originally pitched the wishful song to popular singer Dionne Warwick, who turned them down – the only time she ever rejected one of their offerings. Instead, rising star Jackie DeShannon, the daughter of Kentucky farmers, took the song to the top of the charts in 1965.

The song was recorded during the Vietnam War, a time of great strife in our country. Sadly, the song’s message is just as relevant today.

The lyrics praise God for all the natural wonders that He created, mountains and hillsides, oceans and rivers. But it’s up to us to love one another – and I guess that’s why we come up short way too often.
Just think how much better this world would be if Palestinians, Arabs, and Jews could put aside their differences in a spirit of love. Instead of war in the Ukraine, what if Russia’s leaders simply learned to get along – saving a lot of heartache for themselves and the rest of the world.

It may seem trivial on a personal level, but what if each of us did our own part to adopt a loving attitude. Maybe smile the next time you’re cut off in traffic, helping to reduce road rage. Or bite your tongue when a coworker lashes out at you in anger. All your little acts of love could add up to feed a world starved for love.

This holiday season, what better way to express our gratitude for life than to show a little more love. It really is the only thing that there’s just too little of.

Blessed to be a Blessing,
Greg Syfan
President, Syfan Logistics

“What the world needs now is love, sweet love. It’s the only thing that there’s just too little of. What the world needs now is love, sweet love. No, not just for some, but for everyone.” – Burt F. Bacharach and Hal David