Follow Golden Rule in Business
Dear Customers and Friends:
Applying Christian ethics in your business doesn’t just make you feel good. It’s good business, too.
A perfect example is the timeless principle of the Golden Rule – one of the 12 biblical business principles cited in “Well Done,” a book by author and business coach Ken Gosnell.
Biblical Business Principle #2: The Golden Rule Works If You Work It
Business entrepreneur Brenton Hayden says that treating customers right means that they will be happier, more likely to come back, and more inclined to recommend you. Likewise, treating your fellow workers fairly means that they will be motivated to provide excellent service. For most industries, adopting this attitude will increase a company’s compound annual growth rate by more than twice that of their competitors.
Lee Iacocca, who famously turned around Chrysler in the 1980s, once said, “In the end, all business operations can be reduced to three words: people, product, and profit. People come first.”
In “Well Done,” Gosnell says that making business decisions based on what’s good for the customer usually means it’s right for the company. Good examples are Amazon, which considered their customers’ desire to not have to go to a store, and Walt Disney World, which envisioned a place where families could have fun together. People came first; then product and profits followed.
Listen to your customers and treat them as you would want to be treated. No great business was ever built without listening and treating their customers with a high level of respect, care, and friendliness.
From my own perspective, I hope you view these Faith Over Fear messages from Syfan Logistics as an outward expression of our caring for you and all our customers and friends.
Blessed to be a Blessing,
Greg Syfan,
President, Syfan Logistics
“So in everything, do to others what you would have them do to you.”
Matthew 7:12